The Bribery Scandal at Siemens AG Case Study Example | Topics and Well Written Essays - 1750 words

The Bribery Scandal at Siemens AG - Case Study Example Basically, the bribery scandal at Siemens critically demonstrates how employees were involved with unethical behaviours, which led to an irrevocable damage to the company’s reputation and the ultimate profitability and success (Marsh, 2007). Founded in 1847, the company made their listing in the New York Stock Exchange in 2001, where they were rated as the most efficient and profitable company. Never the less, the business world fell in 2006 when around 30 Siemens’ offices and private homes were raided based on the notion of bribery, fund embezzlement, and evasion of taxes, a raid that led to the uncover of what is said to be the world’s largest corporate bribery scandals. It was evident that Siemens had involved itself in bribery and other related business malpractices. In essence, three main issues focus on failure of employees to hold fast on the ethical standards in relation to personal communication and cross cultural business relationships. First, the lack of cultural sensitivity, over and above, unfamiliar global practises greatly contributed to an abundant environment in which exploitation and manipulation of other companies was witnessed. Second, short time focus on making the deal through contract negotiation, and special bribes pulled out poor decision process from the managers of the company. In addition, there was lack of accountability, compliance, and transparency by management, a situation that permitted Siemens’ employees to involve themselves in fraudulent behaviour (Sims, 2007). Ethical Contemplation According to utilitarian approach on ethical matters actions are right once they achieve maximum good for maximum number of peo ple. Although not all people will be favoured by the decision made, the overall is that everyone will be in a better position as compared to the previous situation. Needless to mention, that the act of bribery at the time seemed to be a cost effective issue as the company was able to secure some of the important contracts through the use of bribery that acted as the fraction of the monetary funds that the company expected in relation to the whole deal. Of important to note is that, there was dire need to keep the company in business and the use of bribery facilitated it survival, over and above been able to continue with their operations and provide of the society in term of social responsibility, employment opportunities, as well as, paying taxes (Thiel, 2007). Conversely, Siemens AG bribery scandal has a permanent impact on the owners and or shareholders and the company itself which may not be easily realised. In essence, the reputation and credibility of the company would be comp romised a situation that

Qualitative research and questionnaire design Essay

Qualitative research and questionnaire design - Essay Example In its simplest sense, emotional branding pertains to that type of strategy which gives paramount importance to the emotions, most especially that of the consumers. Nowadays, members of the corporate world have recognized the importance of Corporate Branding. Big companies such as Victoria’s Secret, Coca-Cola, Godiva and Starbucks have all resorted to the use of emotional branding to attract more customers. Basically, emotional branding denotes one thing: that is, to place the customers at the core of the marketing strategy rather than focusing too much on the product (Berrada 2010; Gobe 2010). Pertinently, it is the goal of emotional branding to ensure the development of customer loyalty by making sure that the brand dominates its competitors with respect to the attention given by the customers (Travis 2000). Generally, emotional branding gives importance to the five senses of the consumers. Hence, advertisements focus on these, making sure that the customers connect not just with the product being advertised but to the brand as well. Hence, through emotional branding, the consumers are perceived to have the capacity to connect more to the brand. In this regard, the connection of the customers and the brand results to a greater profit for the company or manufacturer concerned (Gobe 2010; Taher 2006). The use of emotional branding then appeals to the internal aspect of the consumer. It is basically more concerned with the use of abstract concepts yet at the same time, yields to results that are concrete (Berrada 2010; Norman 2005). Evidently, not much research has been successful in determining why emotional branding results to customer satisfaction. It was considered as the marketing trend of the current generation (Gobe 2010; Passikoff 2006). Because of the competition dominating in the business arena, companies must not only tell their consumers what they need; instead, they must focus on the different reasons why the latter needs to obtain this (Desg rippes, Hellman and Gobe 2007; Norman 2005) This research generally focuses on emotional branding in the case of one of the most successful brands in the whole world: Starbucks. Undeniably, Starbucks has been considered as one of the most successful companies that have carried out the emotional branding strategies. Its products appeal to its consumers, enjoy high name recall, and finally, experience high degrees of customer loyalty (Gobe 2010; Mennen 2010; Passikoff 2006). In fact, Starbucks has been considered as the benchmark for mainstream coffee houses in view of its ability to market its products by promoting the social status that it gives. In this regard, this research draws on the perceptions of the customers of Starbucks with respect to aspects of emotional branding carried out by the corporation as well as the successfulness of the said strategies in the attainment of the following results: (1) appeal of the products to the customers, (2) high name recall, and (3) customer loyalty (Dorfmeister 2003; Gobe 2010). To attain the said objectives, this research employs the use of the qualitative approach to research, focusing on the use of the interviews in the form of questionnaires to obtain the pertinent data for this research. Literature Review Having established the main objective that this paper seeks to attain, this section then focuses on the review of pertinent literature with respect to emotional branding. Generally, this literature review focuses on three pertinent issues,

Read the sources and summarize them Essay Example | Topics and Well Written Essays - 500 words - 2

Read the sources and summarize them - Essay Example The Haymarket riot or Haymarket massacre was a struggle for workers’ rights and has become a symbol of the rights of workers internationally. The incident highlighted the increasing confrontations that were taking place between the workers and the industrialists. The workers having formed unions were agitating for greater power and economic security as well as better working conditions in the workplaces. Since 1889 it has been associated with international Labor Day celebrated on May 1 every year. The riot took place on May 4, a day after police intervention between strikers who wanted to return to work and those who tried to prevent them, during a strike at McCormick Harvesting Machine Company in Chicago. The strike was part of a workers campaign for 8 hour working days. The labor leaders called a meeting at Haymarket square to protest the police action and the governor was present as an observer. After most of the demonstrators had dispersed peacefully, a bomb was thrown by an unidentified person and the violence that followed a peaceful meeting, led to several deaths. The riot created an atmosphere of distrust and frenzy against immigrant workers and labor leaders. Amidst allegations and counter allegations eight people were convicted of murder, although nothing was ever proved against any of them. Of the eight known as the Chicago Eight, four were hanged on November 11 1887 while one committed suicide. When the remaining three sent a mercy petition to the then governor of Illinois, a few years later, it was found that the judge and jury had been biased and evidence fabricated against the defendants. They were therefore pardoned to the dismay of industrialists and the press. The pardon was a shot in the arm for those in favor of labor reform. Mary Harris Jones who worked as an organizer for the Knights of Labor passionately declared â€Å"I long to see the day when Labor will have the destiny of the nation in

American Muslims in the United States Research Paper

American Muslims in the United States - Research Paper Example This means the rest of the population could be Muslims on temporary visits and residence in the country. In as much as this diversity has an aesthete, a deeper scrutiny reveals It is essential to highlight of the notable factors that have influenced movements of Muslims from the Middle East to the US. To begin with, Arabs, as Muslims, have pursued education in the Western countries. This thrives on the belief that the Western countries have better educational structures and systems than home countries. In addition, economic incentives such as job opportunities and a dynamic investment platform attracted the Arabs. Emigration could also be explained by the wars and instability in the Middle East. The core character of this migration has majorly contributed towards the misconception of Muslims. To begin with, a common stereotype describes Muslims as only Arabs (Sirin and Fine 198). This belief ignores the fact that the Muslim community is a culturally diverse population. For instance, there are South Asians, Arabs, and African Americans in the Muslim community. Indeed, around 60% of US born Muslims are African Americans (Bayor 19). In spite of the excessive illuminated attention towards the Arab Muslims, African American Muslims have existed since the days of civil rights movement. Malcolm X, an activist for African Americans’ right, is one of the most conspicuous of this outfit (Abdullah 11). In addition, these groups have diverse styles of worship that are unique to their unique ethnic identity. It is crucial to highlight that the stereotype and misconceptions about Muslims is largely a media and commercial-driven phenomenon. Americans mostly drive their preconceptions and misconceptions from the films and commercials that portray Muslims in give ways. To begin with, films and commercials significantly portray Arabs as Muslims and portray

Fleet Risk Management and Nigerias Transport System Dissertation

Fleet Risk Management and Nigerias Transport System - Dissertation Example The purpose of this paper is to provide an analysis of this country, along with recommendations for which the firm Risk Frisk Ltd. can introduce its software, the FleetRiskProfiler, which can help in the effective management of the transport system. Risk Frisk aimed to help organisations solve management problems and provide avenues for normal self-management. Before it makes its entry, the firm has to conduct a detailed study of the country that will touch on the risks, the causes of failures, possible costs, and find solutions for the problems. There are a number of transport firms operating in Nigeria in which Risk Frisk can conduct a joint venture in the implementation of the software FleetRiskProfiler. This paper used secondary research in acquiring data and information about Nigeria, ABC Transport, the local firm in which Risk Frisk Ltd. can conduct joint venture and other aspects of internationalisation and small-and-medium enterprises. Nigeria has many problems with its trans port system. Analyses of some lo

Chapter's summery Essay Example | Topics and Well Written Essays - 750 words

Chapter's summery - Essay Example Seizing leadership in everyday conversations is a great art. To an extent it is God-given but one can achieve that level by constant practice. Such perfection in the art of conversation with the backup of solid backgrounder information is an attainable reality, so that the words spoken carry a deep impact and not a passing influence. The listener responds with the feeling that something tangible is added to his knowledge on the subject. When a person speaks, one’s inner perceptions come to the fore and the speech has the impact on the person or the audience with whom one interacts. If the impact is positive, the framing aspect is perfect. If it is negative, more efforts and exercises in the area of framing are needed. With the charismatic leadership the role of language is unique and such leadership makes proper use of metaphor, analogy etc.at the proper time. What you speak is no doubt important; but how you speak what you speak, supported by the wealth of relevant informatio n is more important. Such level in the art of speaking is possible by proper framing. The listener feels amply rewarded and shows an express intent to get more and more details when he interacts. He remains attentive. In chapter I the quote that appeals to my heart immensely, is what we remember of John F. Kennedy’s 1961 inaugural address when he said, â€Å"Ask not what your country can do for you; ask what you can do for your country.†(1) The brevity of the idea and the profound impact that it creates instantly on the audience is worth emulating. This type framing carries the universal appeal and it addresses to the entire humankind. This quote has two important parts. It appeals to the citizen to be less demanding and perform more in the interest of the nation. The hearty expectation of sacrifice for the national interests is ingrained in the appeal of President Kennedy. It hints in style about the responsibilities

Local and National Provision of Hurling Essay Example for Free

Local and National Provision of Hurling Essay In this essay I will look at how Hurling is provided for in Belfast at grassroots level to representative level. I will also examine if there is any provision for those with disabilities to play Hurling and I will examine if there is any provision for different gender groups. I will then see what provision is available to play Hurling at national level and see how excellence is developed. The national governing body of hurling is the Gaelic Athletic Association (GAA). The National Organisation (G.A.A.) is run by Central Council (à rd Comhairle), with the Management Committee (Coiste Bainistà ­) controlling day-to-day affairs. They run the All-Ireland series of the club and county championships, and look after the Railway Cup competition. The Provincial Councils are the organisations responsible for the arrangement of G.A.A. matters within their Province. They organise the Provincial Championships for clubs and counties in both hurling and football, and look after organisational and disciplinary matters in their jurisdiction. Each of the thirty-two counties in Ireland organises its own GAA affairs through a County Board. Counties have a number of Divisional or Juvenile Boards to organise competitions at district and youth levels. The County Board (and / or subsidiary boards) will organise competitions for the clubs within its jurisdiction. They are also responsible for the organisation of teams to play at inter-county level, at all age groups from Under-10 to Senior. The G.A.A. has over 2,500 clubs in Ireland alone. The playing of Gaelic Games is based on the G.A.A/ Club, and each of the 32 Counties in Ireland have their own Club competitions, culminating in County Winners in championship and league. GAA Central Council (à rd Comhairle) Provincial Councils County Board Divisional or Juvenile Boards Clubs Young people in Belfast are catered to play hurling in a number of different ways. There are GAA clubs they can join which will take them from U8 right through to senior level, but there are also many competitions organised through schools and colleges. Clubs/County Schools U8/U10 Primary School Blitz tournament Inter School Competitions