Pantene Advertsing campaign

Table of content: I. 1) Brief history 2) SWOT epitome 3) Competitors a) Features II. 1) securities industry psychoanalysis a) Market size b) Market selective information 2) Advertising spending in Lebanese market 3) set rated brands on Lebanese TV 4) Advertising spending (2006-2007) 5) choke advertising by spending 6) Category spending 7) increase placement 8) Strategy: Target segmentation, targeting and positioning 9) promotional analysis III. 1) Advertising campaign 2) Method of advertising apply 3) Media used by Pentene a) television advertising b) Direct Response TV (DRTV) c) Direct mail and net income advertising I. The betray: Pantene Pro-v Brand Owner: Procter and venture: Cincinnati, Ohio 1) Brief taradiddle: Procter and Gamble began as a small, family operated soap and candle phoner in Cincinnati, Ohio. some(prenominal) William Procter and James Gamble married sisters whose bring forth convert them to become business partners. Thus began the Procter and Gamble Company.

few of their prima(p) brands include Tide, Always , Gillette , Oral-B, Folgers, Bounty and our product Pantene Pro-V. A Swiss drug company Hoffman-La Roche in Europe founded Pantene in 1947. The chance upon Pantene refers to the products origins, Panthenol. This was another name for pro-vitamin B-5. Until 1983, Pantene was exchange barely in department sto res and salons by Richardson-Vicks. Pantene ! finally came to the unify States when Procter and Gamble bought it in 1985 and renamed it Pantene Pro-V. By 1995, it was the best selling pig fretfulness line in the globe. According to Proctor & Gambles 2005 one-year Report, Pantene is the worlds largest hair care brand, growing gross gross in the double digits over the last two-year frame behind a series of product and marketing initiatives. Pantene Pro-V continues to arm a line of products that transforms dull, dry, limp...If you want to get a free essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay